The term New Business or startup refers to a company in the first stages of operations. Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand. These companies generally start with high costs and limited revenue, which is why they look for capital from a variety of sources such as venture capitalists. On this module we shall seek to:
1. Provide an understanding of the nature, role and functions of different types of entrepreneurs and organisations owned by entrepreneurs.
2. Examine the characteristics, attributes and resources of different types of new business.
3. Demonstrate the variety of forms of entrepreneurial processes relating to new firm creation, enterprise within larger firms, business development and exit route selection.
4. Discuss practical issues that need to be considered to create, identify, evaluate, pursue and exploit a business opportunity.
5. Critically consider the array of factors associated with enterprise development, including the significant role of innovation.
- Module Team: Prof. Madichie Nnamdi