There are several benefits of
understanding strategy (at corporate level, business unit level, and functional
level) within organisations. For example, in areas including managerial
decision-making; resource deployment; as well as stakeholder management among
others, the importance of a winning strategy cannot be overemphasised. The
"exploring strategy framework" can be applied in many contexts - from
private to public, to the third sector. In each of these contexts the balance
of strategic issues differs and/ or varies across small businesses (e.g.
strategic purpose, growth issues and retaining independence); multinational
corporations (e.g. geographical scope; cultural issues and structure/control
issues); public sector organisations (e.g. service/quality and managing change
issues); and even in the context of not-for-profit organisations
(e.g. purpose and funding issues), especially as these divergent organisations
strive to define, enhance, debate, shape, and activate their strategic
choices and actions.
- Module Team: Prof. Madichie Nnamdi