Overview of
retailing environment and management; Situational analysis; Choosing a store
location; Managing retail business; Delivering the product: Retail Information
Systems; Merchandise management and pricing: developing and implementing plans;
People in retailing; Out-of-store retailing: different types; International
retailing. Wholesaling definition; wholesalers’ functions, the growth and types
of wholesaling and wholesaler marketing decisions.
Brand defined
and brand management, Customer based equity and
brand equity, Brand value chain, Building brand equity, Marketing
program to build brand equity, Integrating marketing communication and brand
equity, Developing a brand equity
measurement, Measuring sources of brand equity
- Module Team: Michael Gasare