Overview of retailing environment and management; Situational analysis; Choosing a store location; Managing retail business; Delivering the product: Retail Information Systems; Merchandise management and pricing: developing and implementing plans; People in retailing; Out-of-store retailing: different types; International retailing. Wholesaling definition; wholesalers’ functions, the growth and types of wholesaling and wholesaler marketing decisions.
 Brand defined and brand management, Customer based equity and  brand equity, Brand value chain, Building brand equity, Marketing program to build brand equity, Integrating marketing communication and brand equity, Developing  a brand equity measurement, Measuring sources of brand equity