International Marketing
Objectives:
- On completion of this course, students should be able to critically analyze the international marketing environment in terms of markets structures and size, legal frameworks, political structures, financial markets, etc for managing products and services, and other marketing mix factors.
- On completion of this course, students should understand how to combat the international competitiveness of firms by way of effective adaptation of marketing mix elements.
- Module Team: MUZUNGU SHYAKA Eric