STRATEGIC MANAGEMENT

As long as companies have conducted business, some have been outstanding successes while others have been dismal failure. Some companies are adept at seizing new opportunities, others watch passively or let them slip through the cracks. Some companies perform well because of good internal management, others barely survive because of inefficiency and misdirected operations. Various researches have been carried out to study reasons why some businesses succeeded and many others failed. The main question was "Why do some organizations succeed while others fail?" In the telecommunication industry, what distinguishes MTN from Airtel? Why have some Banks in Rwanda  outperformed rivals in the banking industry?
The aim of the results drawn from these studies was to provide both practitioners and students with useful tools to successfully manage the survival as well as the growth of a business. Therefore the results enabled to build  assumption that the strategies an organization pursues have major implications upon its performance  relative to that of competitors. Issues such as those currently faced by most organizations are the focus of strategic management 
This module enables postgraduate students conduct environment scanning process to understand the factors/forces that can influence success or failure of the organization and strategize for its future success or failure. A number of strategic management models will be discussed and related issues will be reviewed with scientific readings in support.