The aim of this module is to equip students with a sound understanding of theory building and the research process with emphasis on both quantitative and qualitative applications research methods in management. After completion of the module, students will have the methodological understandings to plan their research project and the necessary skills to conduct the research and report the findings.


Learning Outcomes

knowledge and Understanding

Having successfully completed the module, students should be able to demonstrate knowledge and understanding of:

i.              Broad knowledge and understanding of the key principles and theories of research methods.

ii.            A broad knowledge of the role played by research methods in economic activities.

iii.           Obtaining awareness of the relevance and importance of Research methods.

            Cognitive/Intellectual skills/Application of Knowledge

Having successfully completed the module, students should be able to:

iv. Use a range of Research methods approaches to address economic issues.

v. Apply appropriate techniques and methods in collecting , analyze, and interpret data findings.

     Communication/ICT/Numeracy/Analytic Techniques/Practical Skills

            Having successfully completed the module, students should be able to:

vi. Deploy the key techniques of research methods for analytical purposes.

vii. Use standard ICT applications to process and obtain a variety of information and data.

            General transferable   skills

            Having successfully completed the module, students should be able to:

viii. To transfer research methodology skills to the business community.